It should be something newsworthy, quick, and grabby. Your press release headline should grab people’s attention and make them want to read. Provide a name, phone number and email address for an executive in your organization who can respond promptly if a journalist or editor has a question. So direct them to the proper contact at the top of each media release. It’s likely some of them will have additional questions after reading. The goal of a press release is to make it easy for media outlets to write or produce content about your company.
It can also make your press release look more professional.
If reporters have familiarity with your logo, seeing it at the top of your release may jog their memory and make coverage more likely. It also contributes to brand recognition. This tells those reading your press release who you are and what you do at a glance. Your company logo should appear in the upper corner of your press release. Then add the relevant information to tailor it to your story. Pick an example or press release format that makes sense. Our templates which we outline below make the job easier.
Staring at an empty sheet of paper or blank screen will make everything take a lot longer. It’s a lot faster and easier to write a press release if you start with a guide or example. Read more detail about the 10 steps for how to write a press release, below.
